Tue, 27 Nov 07
The new ebook, Behind the Japanese Mask, explores Japanese culture and business practices...
As the Japanese proverb says, Beginning is easy, continuing is hard, and so it is for anyone trying to do business with
But trying to trade with
Jonathan Rice is well qualified to explore where the mask ends and the face begins, having worked with the Japanese for over thirty years. A cross-cultural business consultant and lecturer, he has lived in
In lively prose, with examples, anecdotes and illustrations throughout, Behind the Japanese Mask sheds light on:
- Uchi and Soto the Japanese concept of Insiders and Outsiders.
- How Japanese history has shaped society.
- Language: the meaning behind the words.
- Management structures in Japanese businesses.
- Gift giving and striking a deal.
The book is free to read online, and there is no need to register.
On the Webooks site users can check out the author’s blog, chat to other culture buffs in the forum, and find useful websites in the directory. A PDF version of the ebook is also available to download from the online store.
This online WeBook is the first in a series of more than 200 books that will go online during the remainder of 2007, as part of an initiative to revolutionise the print publishing industry.
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Read the Webook for free here:
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