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News: Golden generation of globetrotters

Wed, 21 Nov 07

Today’s over 50s generation are the nation’s biggest globetrotters, with nearly 11 million people aged 50+ planning on travelling more regularly over the next five to ten years, according to new research1 from Alliance & Leicester...

The research, which identified the goals and ambitions of the UK’s 50 plus generation, shows that travel is at the top of their agendas, with over half (54%) wanting to travel more regularly and to long-haul destinations and a further fifth (22%) wanting to go on a once in a lifetime holiday in the next decade. In fact, travel even takes priority over spending more time with friends and family (48%), getting fit (37%), and finding a healthier way of life (31%).  

Over 2 million (11%) of those aged 50 and over plan on travelling on their own, whilst a more conventional bunch plan on seeing the sites of the world with their partner (77%) or with friends (26%).  Australia and New Zealand are top of the list of travel hotspots, with over a quarter (26%) wanting to visit down under, followed by countries in Europe (21%) and the USA (9%).

Venturing further afield

And whilst some plan on seeing more of the homeland (8%), people in their 50s and over also want to venture to places as far afield as China, Africa, Russia and the Antarctic.

Alongside the appetite to travel, this young-at-heart generation have also set their sights on adventure and experiences, with off-roading (9%), flying a helicopter (10%), scuba diving (7%) and going to music festivals (7%) as activities they would like to tick off their lists in the future.

Commenting on the research findings, Emma Walkley of Alliance and Leicester commented: “The desire of the over 50s to see more of the world is clear – this is not an age group that plans to sit back and enjoy a slower pace of life.  Quite the opposite in fact, with long haul destinations and a thirst for adventure firmly on the agenda.”

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