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News: UK holiday destinations get boost

Of the 20 million UK internet users who are planning their main 2007 holiday (i.e. a holiday of seven nights or more away from home) the UK is the most desired destination according to Continental Research’s 2007 holiday online planning report.

For those going abroad, Spain has the greatest appeal, followed by the USA, France, the Far East and Caribbean.

It’s not price that attracts online holiday makers, argues director of Continental Research, Colin Shaddick. “Internet users are more affluent and younger than the population as a whole. They therefore have greater opportunities to travel,” he said. “What is noticeable is the UK holiday market has improved considerably in recent years, with innovative boutique hotels, well reviewed restaurants and stunning scenery being some of the reasons why people are rediscovering the UK. What’s more, it’s all on our doorstep.”

The West Country, Scotland and Wales are the most popular regions UK holiday makers will be heading for in 2007.

For those favouring a holiday abroad the appeal of sunshine and beaches was given as the main reason. A greater diversity of reasons were mentioned by those intending to holiday in the UK. These included sun and beach as well as visiting family and friends, going to a holiday home, enjoying the mountains, countryside or children attractions.

Shaddick commented “Clearly the UK’s hit and miss weather drives many holiday makers abroad. However, the UK does rate favourably as a main holiday destination for other reasons. In particular the opportunity to visit friends and family, stay in a holiday home, enjoy the mountains and countryside as well as having things to do for the children. This mix of reasons will help the UK appeal to a wider market and explain its growing popularity.”

Other key findings from the report:

  • 1 in 10 online UK holiday makers will be travelling alone on their main 2007 holiday.
  • In 2007 city breaks and visiting friends and family are the most looked forward to short break online users plan to take.
  • London and Scotland are especially popular short break destinations.
  • Escaping the day to day routine and having a chance to unwind were key drivers for taking a short break.
  • 17 million people expect to book some part of their main 2007 holiday online.

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