Fri, 07 Sep 07
King Mohammed’s ‘touristic laws’ have secured Morocco’s future and ensured the country remains attractive to investors...
When a young 43 year old king unveils to the world his ambitious strategy to boost tourist arrivals to his country from 4.4 million in 2001 to 10 million by 2010 thus creating 600,000 new jobs and forming 20% of the nation’s GDP, the last thing that king wants is egg on his face. He’s going to pull out all the stops to steer the vision to fruition. This describes exactly the challenge facing King Mohammed VI of Morocco.
The mega coastal resorts under the moniker ‘Plan Azur’ are the glue holding his vision together. These six facility-packed holiday spots will spearhead the growth and the Government has implemented certain ‘touristic’ laws which guarantee that failure is not an option. Mediterrania Saïdia, home to Le Jardin de Fleur, is the flagship Plan Azur resort, heavily in the throes of construction and the only one of the six destined for the coveted Mediterranean coastline.
The 11 Le Jardin de Fleur resorts-within-a-resort, ranging from spacious apartments to grandiose villas, provide a textbook example of how King Mohammed’s touristic laws safeguard his country’s future and in turn, each individual purchaser’s investment.
An end to ’Lock up and leave’ resorts?
Adam Cornwell, MD of GEM Estates, comments, King Mohammed’s a very astute individual, with a PhD in Law and the established tourist hotspot of Spain 14km across the Straits to learn from, he has maintained a certain property ownership structure for success.
He knows that empty lock-up-and-leave resorts contribute nothing to the economy and create little in the way of full time employment; they must be bustling all year round.
As King Mohammed’s goal is to attract tourists, and boost employment, Plan Azur ‘touristic’ properties have to be delivered fully fitted and furnished to European standards and be maintained immaculately. They also have to have access to an array of facilities to attract those lucrative high net worth customers.
The end result will make King Mohammed proud. Upon completion Mediterrania Saïdia will be a year-round bustling resort creating permanent jobs for local people and happy management companies making healthy profits to be passed on to happy home owners. Far from having egg on his face, the King will be held up to the world as an example of a man who knows his onions when it comes to creating a tourism industry.
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