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News: More than 100,000 renters sign up to Zoopla’s new rental guide

Mon, 09 Mar 20

Zoopla has registered more than 100,000 sign-ups to its latest dedicated rental platform since it was launched a week ago. 

Zooploma, a new rental guide geared towards renters, provides advice and guidance on the rental process, as well as how best to secure a rental property.

Given the number of renters - or aspiring tenants - already signed-up to the rental Zooploma since it went live on Monday 2nd March, it is set to emulate the success of the first-time buyer Zooploma, which was unveiled on Boxing Day and has already achieved so far 186,000 sign-ups. 

The rental Zooploma, reflecting the fast-paced nature of the rental market, is delivered to users over a shorter time period than the first-time buyer Zooploma. Once subscribed, users will receive a series of 19 easy to digest emails over five weeks.


Zoopla plans to continue the success of the Zooploma series throughout 2020 with a range of other guides for prospective home buyers and renters at different stages in their property journey. 

Adam Knight, head of CRM at Zoopla, commented: “By engaging with tenants in a meaningful way in this tailored, digital format, we are driving valuable leads to our letting agent customers.

“With UK homes renting out in just over two weeks on average, renters face stiff competition, and they must make important decisions quickly. The Zooploma is designed to help better inform tenants throughout each step of their journey.

“Our first Zooploma has been a huge success, fast approaching 200,000 sign-ups from first-time buyers.  We are confident the rental series will spark a similar level of interest. With more consumers signing up to receive email alerts and updates than ever before, the Zooploma represents just one of the ways we’re innovating to help our agent customers and home hunters alike.”


See also: Home Guide to Renting

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