News: Is this a good week to invest in property as asking prices continue to fall?

Mon, 17 Dec 18

Making an offer to purchase a property might sound like the most stressful thing to do just before Christmas, but this is a great week to try and secure a bargain and add to your buy-to-let property portfolio.

Given that vendors are often keen to agree a deal to sell their home before Christmas so they can unwind and enjoy the festive period, many sellers are generally more willing to price their homes competitively at this time of year, as reflected by the latest asking price data from Rightmove.

Fresh figures released by the property website this morning show that the price of property coming to market has dropped by 1.5%, or £4,496, over the past month.

This second consecutive monthly fall has resulted in average new seller asking prices now being 3.2%, £9,719, lower than two months ago, as sellers try to tempt prospective purchasers at a time when buying competition is thinner.

There are some signs that these cheaper prices are tempting buyers back into the market, with the number of sales agreed down by just 2.1% compared with the corresponding period a year ago in spite of market headwinds.

Miles Shipside, Rightmove director and housing market analyst, said: “It’s usual for new-to-the-market sellers to price lower in the run-up to Christmas to tempt distracted buyers, so we should not read too much into the mere fact of two consecutive monthly falls. However, these falls have been larger than usual, making this the largest fall over two months for six years, showing that there are more than just seasonal forces at play.

“With stretched affordability limiting some people's ability to buy for the first time or trade up, a modest lowering of property prices combined with an increase in wage growth could help more of them to move and thus increase transaction numbers.”


Rightmove’s forecast for 2018 was that prices would rise by a subdued 1% as lacklustre wage growth and tighter lending criteria could no longer support rising prices in some regions. However, Shipside observes that the northern regions are keeping the national figure in positive territory as 2018 draws to a close.

He added: “Wales leads the UK’s annual growth with +6.2%, while the East Midlands, West Midlands and Yorkshire & the Humber are all between +4% and +5%.

“We forecast that 2019 will see a similar pattern with the north still broadly out-performing the south, though our prediction for the year ahead is slightly more muted with the overall national average flat at 0%.”

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